The ‘Goodism’ platform centres on the idea of being a ‘do-gooder’, and emphasises that in the spirit of environmentalism and conscious consumerism, the once insulting
term has become a ‘good’ thing. The creative makes the point that ketchup is good - but ketchup made from waste fruit and vegetables is even ‘gooder’.

This professional campaign titled 'Gooder' was published in United Kingdom in July, 2021. It was created for the brand: Rubies in the Rubble, by ad agency: Hell Yeah!. This Outdoor medium campaign is related to the Food industry and contains 2 media assets. It was submitted over 1 year ago.


Advertising Agency: Hell Yeah!
Head of Creative: Dulcie Cowling
Lead Creative: George Nixon
Project Lead: Isobel Hooper
Managing Partner: Josh Clarricoats
Lead Designer: Dan Scheers

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