ADVERTISING

Papersmith & Son

Good Paper

Agency: TBWA

Description

Papersmith & Son implemented an innovative and novel new business idea in 2010. They developed a `socially conscious¹ paper stock in the form of Stephen, which turns the task of ordering paper stock into an opportunity to do good. Every time Stephen is ordered, Papersmith & Son make a donation to JAM (Joint Aid Management). One of JAM¹s key projects is the feeding of underprivileged school children.

This professional campaign titled 'Good Paper' was published in South Africa in July, 2011. It was created for the brand: Papersmith & Son, by ad agency: TBWA. This Direct medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted about 12 years ago.

Credits

Advertising Agency: TBWA\Hunt\Lascaris\Cape town, South Africa
Creative Director: Liezl-Mari Long
Art Directors: Jessica Rohrer, James White
Copywriter: Dylan Rohleder
Illustrators: Jessica Rohrer, James White
Production: Tina Southgate
Production: Robert George
Client Service: Khanyisa Guga

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