ADVERTISING

Dairy Farmers of Canada

Eyeballs, Doorknob, Construction, Car, Candles

Agency: Due North

Description

See all the videos here.
Our objective was to increase sales of milk within a cynical teenage demographic by helping make it more socially acceptable. We wanted to make milk cool. Knowing that traditional 30-second television commercials would be lost on our jaded, media-soaked audience, we created quick, fun, and strangely animated mini-commercials called “Dot Spots” that each highlighted a single health benefit of milk in only five seconds. To date, we have created nearly 200 of these individual Dot Spots, keeping the campaign continually fresh and unexpected.

This professional campaign titled 'Eyeballs, Doorknob, Construction, Car, Candles' was published in Canada in July, 2011. It was created for the brand: Dairy Farmers of Canada, by ad agency: Due North. This Film medium campaign is related to the Non-Alcoholic Drinks industry and contains 5 media assets. It was submitted almost 11 years ago.

Credits

Advertising Agency: Due North Communications, Toronto, Canada
Creative Director: Karen Howe
Art Directors: Shawn Wells, Yilma Campbell, Mike Jones
Copywriters: David Gee, Sarah Watton, Dave Pigeon, Sam Zivot
Production Company: Hear Gear

Papersmith & Son

ADVERTISING

iStock Essentials

A female farmer with a bucket in...

Artist: StockSeller_ukr

iStock Signature

Boy Bottle Feeding a Calf

Artist: LivingImages

iStock Signature

Modern Farm and Agriculture icon...

Artist: JDawnInk

iStock Essentials

A cow feeding at a local farm

Artist: Hongkun Wang

iStock Essentials

Cows standing

Artist: Frédéric Huot

iStock Signature

Farmers Harvesting Hay Silage

Artist: SimplyCreativePhotography

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.