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Our objective was to increase sales of milk within a cynical teenage demographic by helping make it more socially acceptable. We wanted to make milk cool. Knowing that traditional 30-second television commercials would be lost on our jaded, media-soaked audience, we created quick, fun, and strangely animated mini-commercials called “Dot Spots” that each highlighted a single health benefit of milk in only five seconds. To date, we have created nearly 200 of these individual Dot Spots, keeping the campaign continually fresh and unexpected.
This professional campaign titled 'Eyeballs, Doorknob, Construction, Car, Candles' was published in Canada in July, 2011. It was created for the brand: Dairy Farmers of Canada, by ad agency: Due North. This Film medium campaign is related to the Soft Drinks industry and contains 5 media assets. It was submitted over 12 years ago.
Advertising Agency: Due North Communications, Toronto, Canada
Creative Director: Karen Howe
Art Directors: Shawn Wells, Yilma Campbell, Mike Jones
Copywriters: David Gee, Sarah Watton, Dave Pigeon, Sam Zivot
Production Company: Hear Gear