Description
For the Polaroid Instant Camera because Polaroid cuts through digital photo clutter by turning fleeting moments into tangible, memorable keepsakes. The headline driven campaign uses witty, ironic headlines that spotlight modern photo hoarding to remind people that real memories deserve more than getting buried in a camera roll. The background of the outdoor billboards showcases a digital camera roll on a digital phone showcasing the abundance of photos that gets collected.
This student campaign titled 'Good Luck Finding It' was published in United States in December, 2025. It was created for the brand: Polaroid, by ad school: S.I. Newhouse School of Public Communication. This Digital and OOH Outdoor media campaign is related to the Electronics, Technology industry and contains 4 media assets. It was submitted about 12 hours ago.
Credits
Art Director: Sophia Maldonado
Copywriter: Sophia Maldonado
S.I. Newhouse School of Public Communication
