Description
Problem: Exponential use of electricity harms the environment.
Audience: Dedicated F1 fans
Insight: A three-day F1 Grand Prix uses the same amount of electricity equivalent to powering 26,000 U.S. homes simultaneously.
Big Idea: Gambling for good by betting on how much electricity F1 cars generate.
This student campaign titled 'The Most Electric Bet' was published in United States in December, 2025. It was created for the brand: F1, by ad school: S.I. Newhouse School of Public Communications. This Experiential medium campaign is related to the Sports industry and contains 8 media assets. It was submitted about 9 hours ago.
Credits
School: S.I. Newhouse School of Public Communications
Art Director: Hanna LaBerge
Copywriter: Ana Wittung
Instructor: Mel White
Mentor: Bruce Jacobson
