Obra do Berço

Golden Cradle

Agency: 11:21


The Brazilian actress Guilhermina Guinle, famous for her participation in dozens of soap operas on Brazilian television, is from a family that was, in the 20th century, one of the richest in Brazil. But her generation of the Guinle family no longer had the fortune and business of old. That's why she always worked and became a TV star. With that in mind, 11:21 invited the actress for the Obra do Berço (Work of Cradle) campaign, a 94 year old institution that take care of 100 children from 0 to 4 years in Brazil. And they are in need of donations. Because, as Guilhemina Guinle says in the film, they have a crib, but they don't have money.

This professional campaign titled 'Golden Cradle' was published in Brazil in August, 2022. It was created for the brand: Obra do Berço, by ad agency: 11:21. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted almost 2 years ago by CEO / CCO: Gustavo Bastos of 11:21.


Advertising Agency: 11:21, São Paulo, Brazil
Production Company: Blackbird
Copywriter: Gustavo Bastos
Director: Ricardo Oliveira


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