ADVERTISING

Expedia Mattel

Going Places with Ken

Agency: Buck

Description

Expedia sends Mattel’s Ken doll on his first-ever adventure in a playful Super Bowl spot produced by BUCK with stop-motion studio Bix Pix. Marking Ken’s 65th birthday, the film sees him grow restless with life at the beach and set off in search of somewhere new, landing on advertising’s biggest stage as a wide-eyed first-time traveller.

Titled *Going Places with Ken*, the ad follows him as Expedia guides his journey to destinations including Italy, Japan and Mexico City, highlighting flexible bookings, rewards and savings. The launch is supported by Ken-themed Super Bowl sweepstakes, giving away $1,000 in OneKeyCash to 65 winners.

This professional campaign titled 'Going Places with Ken' was published in United States in February, 2026. It was created for the brands: Expedia and Mattel, by ad agency: Buck. This Film medium campaign is related to the Toys and Travel and Tourism industries and contains 1 media asset. It was submitted 7 minutes ago.

ADVERTISING

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