Description
Oakley Meta makes its Super Bowl debut with a high-energy showcase of its Performance AI Glasses, launching the campaign Athletic Intelligence Is Here. Directed by Antoine Bardou-Jacquet, the spot introduces the HSTN and Vanguard models, positioning the glasses as tools that give athletes a real-time competitive edge while capturing and sharing performance in the moment.
Set to Travis Scott’s Hyaena, the film features IShowSpeed filming hands-free while chasing a plane, Marshawn Lynch skydiving with open-ear audio, and Spike Lee shooting a slow-motion dunk at Rucker Park. The cast also includes Akshay Bhatia and Olympians Sky Brown, Kate Courtney and Sunny Choi.
This professional campaign titled 'Athletic Intelligence is Here' was published in United States in February, 2026. It was created for the brands: Meta and Oakley, by ad agency: Mother LA. This Film medium campaign is related to the Electronic Devices industry and contains 1 media asset. It was submitted 11 minutes ago.
