When it comes to protecting children from germs and bacteria, Indian parents often tend to get a bit overprotective.
Yet when it comes to washing clothes, they often only think about visible stain removal. But what if your clothes are not rid of the invisible and tiny allergens and bacteria which get lodged in difficult places?
Godrej Appliances’ new Front Load Washing Machine with Allergy Protect takes care of both the aspects and launched the product on digital with the campaign #SuitUpToAllergy which started with a video that hilariously follows the day in the life of a kid who is forced to wear a Hazmat Suit by his mom to protect him from germs.
The campaign launched this week across digital media platforms with a video that takes a fun, over the top approach to humour, by draping the lead character in a hazmat suit and following him through the day as he struggles with his daily tasks in this unusual attire.
The video conveys an underlying message that while despite our best measures we cannot protect our loved ones from allergens in our surroundings, we can wash away the invisible germs, bacteria on their clothes with the help of the Godrej Eon Front Load Washing Machine.
This professional campaign titled '#SuitUpToAllergy' was published in India in September, 2017. It was created for the brand: Godrej, by ad agency: WATConsult. This Film medium campaign is related to the House, Garden industry and contains 1 media asset. It was submitted over 5 years ago.
Advertising Agency: WATConsult, Mumbai, India
Senior Creative Strategists: Milind Gonsalves, Sarthak Ghose
Creative Strategist: Anubhav Ambastha
AVP Video Strategy: Manu Bhadane
Director: Yash Danak
Chief AD: Arunesh Kumar
AD: Abhishek Mishra
DOP: Titu Jena
Production Manager: Richa Verma
Make Up: Reeta Rathod
Art Director: Sushant Panda