Description
In football, a red card means one thing: the player is going home. For a company that helps people find homes every day, the connection was too good to ignore.
We placed the Etazhi logo and the line “Go Home!” on the red cards used by WINLINE Media League referees, turning an object that had never been an advertising medium into one. It appeared not during a break, but at the game’s most emotional, match-changing moment. Whenever a referee sent a player off, Etazhi quite literally sent them home.
The idea carried into broadcasts, commentary and sports media content. Every sending-off became a new appearance for the project, while each moment lived on through highlights, posts and discussion.
The campaign generated more than 6 million views, dozens of earned media mentions across news outlets and Telegram channels, and over 5,000 user reactions and comments
This professional campaign titled 'Go home! ' was published in Russia in May, 2026. It was created for the brand: Etagi, by ad agency: Soda. This Content and Integrated media campaign is related to the Real Estate industry and contains 5 media assets. It was submitted about 5 hours ago by Dmitry of Soda creative agency .
Credits
Dmitry Pint
Dmitry Novikov
Viktoria Loginova
Gleb Cherny
Vladimir Sapozhnikov
Ekaterina Lyskova
Igor Erasov
Alexander Mikhalev
Vecheslav Aleksandrov
Tatiana Petrova
Ksenia Potapenkova
