OOH
Description
Edith Cowan University (ECU) launches its new brand platform, 'Go Further', shifting the narrative from distant promises to immediate impact. Created by agency Rare and brought to life by production company Subversus with directing duo VERSUS (Tanya Babić and Jason Sukadana), the campaign subverts typical university tropes with a visceral, human-driven film celebrating the unstoppable spirit of the ECU community. Inspired by the legacy of namesake Edith Cowan, the campaign features local talent, alumni, and cultural figures like artist Katie West, alongside an original score composed by WAAPA’s Tim Count and performed by a WAAPA choir.
This professional campaign titled 'Go Further' was published in Australia in August, 2026. It was created for the brand: Edith Cowan University (ECU), by ad agency: Rare. This Film, Integrated, and OOH Outdoor media campaign is related to the Education industry and contains 2 media assets. It was submitted 11 days ago.
Credits
Advertising Agency: Rare, Perth, Australia
Production Company: Subversus, Sydney, Australia
Project Creative Director: Steve Back
Associate Creative Director: Rob Mead
Copywriter: Simon Mullins
Head of Design: Jim Tuckwell
Director of Strategy: Tim Woodsmith
Title Animation: Kody Mason
Outdoor Animation: Leslie Sharpe (Ooft Studio)
Publication Design: Matt Tomlinson
Group Business Director: Christos Cardovillis
Account Manager: Sarah Maitland
Account Executive: Kate Doherty, Adam Lauren
General Manager, Media: Joe Purdy
Media Planning Director: Ella-Jane Williams
Senior Media Account Manager: Beatriz Daquin
Producer: Evy Donaldson, Courtney Rawlings
Head of Production: Brett Wheeler
Director: VERSUS (Tanya Babić & Jason Sukadana)
Executive Producer: Autumn Loveday
Director of Photography: Tyson Perkins
First Assistant Director: Mark Boskell
Casting Director: Evy Donaldson
Editor: Sean McDermott
VFX / Post Production: Joshua Regoli
Colorist: Matic Prusnik
Composer / Sound Designer: Tim Count
