Go Bananas

“GO BANANAS” is a branding campaign for Banana Island in Luxor, Egypt. This campaign aims to revive tourism on the island by providing fun and engaging activities to do while visiting the island. It also aims to attract more tourists from all over the world as well as locally. “Nasnoos” the Mascot of the campaign, is inspired by the famous vervet monkeys on the island. His attire is inspired by the culture of the island and people of Luxor and upper Egyptian culture. The campaign’s vision is to transform Banana Island into a globally recognized retreat where travelers from all over the world experience Egypt's charm and hospitality. To be a place cherished for unforgettable family adventures. Ensuring every visitor has a story to share.

As shown in the posters, "Nasnoos" takes us on an adventure inside the island, showcasing and introducing the activities tourists can engage in during their visit to the island. Each poster showcases a different activity. These activities include Banana harvesting, Felouka rides in the river Nile, hot air balloon rides where they can admire the island from above, lastly, visiting the island's zoo where visitors can feed and play with vervet monkeys, deer, ostriches and other animals.

Tourists can learn more about Banana Island and activities by visiting the website where they can also book their tickets to visit the island.