Damietta city branding

This project is a city branding campaign for Damietta, a coastal Egyptian city renowned for its rich cultural heritage, world-famous furniture craftsmanship, traditional sweets, fishing culture, and Mediterranean character. The project aims to reconnect Egyptian Generation Z with Damietta's authentic identity by transforming the city into a vibrant and engaging cultural experience that feels modern, interactive, and emotionally meaningful.

Through a creative branding and awareness campaign, the project celebrates Damietta's unique traditions, local artisans, historical landmarks, and culinary heritage while presenting them in a contemporary way that resonates with younger audiences. By combining storytelling, visual communication, and cultural experiences, the campaign encourages Generation Z to explore, appreciate, and preserve Damietta's heritage, strengthening their connection to Egyptian culture and promoting the city as a distinctive cultural destination for future generations.