Description
Background
The North Face has always invited us to explore the world and protect it by manufacturing long-lasting clothes made from recycled material… but this initiative is not enough. This modern and industrialized world has led to an uncontrolled increase in the planet’s temperature which has experts wondering about a positive outcome and bright future for us and for the whole of humanity. What will happen in the coming years if we do not stop the fast-fashion industry and change our consumption habits?
Idea
By analyzing scientific data such as historical Greenhouse Effects, temperature levels projection, and the use of artificial intelligence, we created a cloth line to explore an uninhabitable planet that awaits us, raise awareness of current environmental issues, and raise funds to fight climate change.
Execution
With the information gathered and high hopes, in-house North Face Fashion Designers and Engineers created clothes meant to protect us in 3 different extreme climates: Extreme Heat, Extreme Cold, and Flood. To join the current fight against climate change, we released a limited edition of 2050 NFTs in the Metaverse, where each item was sold to raise funds and donate to NGO Pro Natura Mexico.
This professional campaign titled 'Global Warming Series' was published in Mexico in April, 2023. It was created for the brand: The North Face, by ad agency: Wunderman Thompson Mexico. This campaign is related to the Fashion, Other, and Public Interest industries and contains 6 media assets. It was submitted over 1 year ago.
Credits
THE NORTH FACE MX
Country Manager: Gina León
Marketing Manager: Sarahí Arroyo
Brand Marketing Coordinator: Aida Chaparro Plata
WUNDERMAN THOMPSON MX
Global Chief Creative Officers: Bas Korsten & Daniel Bonner
LATAM Chief Creative Officers: Daniel Minaker & Sebastian Tarazaga
CEO: Agustin Rodriguez
Chief Creative Officer: Omar Fabian
Executive Creative Director: Jonathan McVinish
Creative Directors: Carlos Enrique Ramírez & Jesús González
Associated Creative Director: Carlos Ferrario
Art Directors: Cristian Cervantes, Miguel Aguilar, Alejandro Huerta, Arianna Grijalva
Copywriter: Edgar Rodríguez
Jr. Art Director: Mauricio Chapoy
Jr. Art Director: Raúl Martínez
Chief Client Officer: Adriana Veytia
Account Director: Marco Escobedo
Account Executive: Alonso Nájera
Chief Strategy Officer: Anibal Cortes
Strategy Lead: Lorena Guerrero
Social Strategist: Brenda Espinosa
Community Manager: Luis Trejo
Chief Technology Officer: Osam Hernandez
Production Manager: Nancy Serralde
Frontend Developer: Juan Mario Riega
Backend Developer: Jaime Ivan Nieto
PRODUCTION COMPANY – FEELMAKING
Director, Production and Post-production Designer: Patricio Marín
Production Director: Giordo Ganem
Executive Production: Minerva del Castillo
Executive Production: Emigdio
Coord. Executive Producer: Isabel Flores
Modeling: David Megloza Macias, SkyCube, Cinética
Cinética: Motion Capture
VFX Artist & Supervisor: Iñigo Armendariz
Motion Graphics and Sound: Altamira Color
Motion Graphics and Sound: Diana Radaelli
