Elliott :60

Kutter :60

Holden :60

Alex :60


You never know what tomorrow may bring. And no one knows that better than the four families featured in this McLane Children's campaign. Each underwent something traumatic, but overcame it to not only survive but thrive today.

This professional campaign titled 'Never Fear' was published in United States in June, 2023. It was created for the brand: BS&W McLane Children's, by ad agency: Launch Agency. This Digital, Film, and Outdoor media campaign is related to the Health industry and contains 4 media assets. It was submitted 4 months ago by Creative Director: April Steinbach of Launch Agency.


Client: Baylor Scott & White McLane Children’s Hospital
Director of Creative: Ben Day, Baylor Scott & White Health
Marketing Director/Central Texas: Brenda Wallin, Baylor Scott & White Health

Agency: Launch Agency
Principal/Creative Director: David Wilgus, Launch Agency
Principal/Creative Director: Diane Seimetz Duncan, Launch Agency
Principal/Group Creative Director/Copywriter: April Steinbach, Launch Agency
Creative Director/Art Director: Brian Dedering, Launch Agency
Producer: Jaime Roderer, Launch Agency
Account Director: Jason Giles, Launch Agency
Management Supervisor: Bailey Troutt, Launch Agency

Production Company: Viva Monkey
Director: Henry Mason, Viva Monkey
Director of Photography: Trevor Forrest
Executive Producer: Johnny Parker, Viva Monkey
Producer: Denise Roccietti, Viva Monkey
Colorist: Mark Gethin
Music: Damon Criswell
Photographer: Cathlin McCullough

Producer: Michael Wagner, charlieuniformtango
Editors: John McStravick and Adam Henderson, charlieuniformtango
Sound Design: Jake Kluge, charlieuniformtango
Online/VFX: Allen Robbins, Catherine Thomas


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