Our beliefs are formed by what we see and hear around us, and in the great outdoors while one gender is celebrated on it, another is barely ever seen. For the women who defied this norm to scale mountains and cross oceans, their voices always got silenced amidst the blaring noise. The North Face vows to make these voices heard with the help of one voice that guides all expeditions - Google Maps. In a collaboration with Google Maps, the GPS voice on Google maps is replaced with voices of famous female explorers using past recordings and AI. A voice that has reached millions now emboldens the voices that couldn’t.
This student campaign titled 'Voice of Exploration, Change The Face Of It' was published in India in May, 2020. It was created for the brand: The North Face, by ad school: Miami Ad School. This Digital medium campaign is related to the Fashion, Public Interest, NGO, and Retail Services industries and contains 3 media assets. It was submitted over 2 years ago by Copywriter: Yashashree.
Advertising School: Miami Ad School, Mumbai, India
Copywriter: Apaar Singhal
Copywriter: Yashashree Samant
Instructor: Deep Chhabria
Instructor: Siddhi Ranade