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The North Face

Voice of Exploration, Change The Face Of It

School: Miami Ad School

Description

Our beliefs are formed by what we see and hear around us, and in the great outdoors while one gender is celebrated on it, another is barely ever seen. For the women who defied this norm to scale mountains and cross oceans, their voices always got silenced amidst the blaring noise. The North Face vows to make these voices heard with the help of one voice that guides all expeditions - Google Maps. In a collaboration with Google Maps, the GPS voice on Google maps is replaced with voices of famous female explorers using past recordings and AI. A voice that has reached millions now emboldens the voices that couldn’t.

This student campaign titled 'Voice of Exploration, Change The Face Of It' was published in India in May, 2020. It was created for the brand: The North Face, by ad school: Miami Ad School. This Digital medium campaign is related to the Fashion, Public Interest, NGO, and Retail Services industries and contains 3 media assets. It was submitted about 2 years ago by Copywriter: Yashashree.

Credits

Advertising School: Miami Ad School, Mumbai, India
Copywriter: Apaar Singhal
Copywriter: Yashashree Samant
Instructor: Deep Chhabria
Instructor: Siddhi Ranade

The Resort at P...

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Peak of the Mountain Eiger

Artist: andhal

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Scenic view of Eiger North Face ...

Artist: AscentXmedia

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Scenic view of snowy mountain ra...

Artist: AscentXmedia

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Group of hikers climbing

Artist: Popartic

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Scenic view of snowy mountain ra...

Artist: AscentXmedia

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Eiger North Face - Timelapse of ...

Artist: andhal

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