3 minutes. 3 centuries. Cinderella like you've never seen her before. Two performance design courses at Arts University Bournemouth have collaborated to produce a short film that showcases almost one hundred costumes spanning three centuries. Students and staff from BA (Hons) Costume and Performance and BA (Hons) Make-up for Media and Performance have shunned the traditional recruitment video in favour of a fresh, and sometimes, violent take on the story of Cinderella, shot entirely from her point of view. 150 students spent five months painstakingly creating the costumes, make-up and hair design to ensure they remain true to their eras of the 18th, 19th and 20th centuries. The film’s ending line — ‘storytelling from an original point of view’ — captures the courses’ creative approach to both teaching and way they promote themselves.
This professional campaign titled 'Glass slippers' was published in United Kingdom in June, 2015. It was created for the brand: Arts University Bournemouth, by ad agency: Creative Forager. This Digital medium campaign is related to the Education industry and contains 1 media asset. It was submitted over 7 years ago.
Advertising Agency: Creative Forager, Brockenhurst, UK
Creative Director: Mark Sephton
DoP: Vlad Jakovlev