You may remember the ad I posted a couple of weeks ago announcing the closing down of award-winning Toronto advertising agency GJP and their Closing Down Liquidation Fire Sale. The sale took place last week, with $8500 being raised for charity, along with a closing party. Halfway through the closing party an announcement was made – GJP was being reinvented as Blammo Worldwide. The closing party then turned into an opening party. The closing and sale garnered a lot of national and international media attention. GJP co-founder and Chairman Alan Gee received phone calls from as far away as China on the closure. Everyone at the agency remained tight-lipped on the stunt until the reveal at the closing party.
This professional campaign titled 'GJP transforms into Blammo' was published in Canada in November, 2010. It was created for the brand: Blammo, by ad agency: Blammo. This Digital medium campaign is related to the Agency Self-Promo industry and contains 1 media asset. It was submitted almost 13 years ago.
Advertising Agency: Blammo, Toronto, Canada
Chief Creative Officer: Andrew Simon
Copywriters: Rich Cooper, Andrew Simon
Producer: Gord Cathmoir
Talent: Alan Gee
Director: Shawn Zeytinoglu
Production Company: Radke Films, Toronto
Executive Producers: Scott Mackenzie, Scott Smith
Producer / Production Manager: Dennis Beier
Editorial Company: Rooster, Toronto
Editor: Jason Grebski