Helmet, Butterfly, Ball

Agency: Propeg


For the launch of LG Infinite 3D, the agency created a glass panel in the form of a LCD TV. Real objects were pasted on the glass. On the one hand, the object is seen behind the glass, showing the common vision of a TV. On the other hand, perceives the same object in front of the glass, clearer, causing the 3D effect.

This professional campaign titled 'Helmet, Butterfly, Ball' was published in Brazil in October, 2010. It was created for the brand: LG, by ad agency: Propeg. This Ambient medium campaign is related to the Electronics, Technology industry and contains 3 media assets. It was submitted about 13 years ago.


Advertising Agency: Propeg, Bahia, Brazil
Creative Directors: Ana Luisa Almeida, Emerson Braga, Edson Rosa
Art Director: Thiago Teles
Copywriter: Hayre Borges
Additional Advertising Agencys: Carlos Pereira, Ricardo Aquino, Renata Matos, Cristobal Fraga


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