The visibility Puerto Rican music get is so enormous, that in 2018, 27 of the top 100 most watched videos on YouTube were from Puerto Ricans artists. On the other hand, many non profit organizations are hardly known, mostly because they lack the economic means to gain visibility. That's why for The Giving Tuesday, we leveraged the Puerto Rican global musical influence to help humanity, by simply using these Puerto Rican music videos on YouTube, that are seen by millions everyday, to ask for donations. So what would happen if we gave social causes the same visibility these YouTube superstars get? With that in mind, we asked world renowned Puerto Rican artists to show compassion in a simple way: by giving their smash hit titles in YouTube a whole new meaning. For the entire #GivingTuesday, when millions of people searched for their favorite music video, their song titles turned into public service announcements, letting fans know which cause they were supporting and inviting them to make a donation for givingtuesday.org.
This professional campaign titled 'Giving Songs' was published in Puerto Rico in November, 2018. It was created for the brand: Giving Tuesday, by ad agency: Ogilvy. This Digital medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 3 years ago by Innovation Director: Nánel Rodríguez of De La Cruz & Associates.
Advertising Agency: De La Cruz & Associates, San Juan, Puerto Rico
President: Carlos Thompson
Executive Creative Director: Rafael Reina
CCO Ogilvy Latam: John Raúl Forero
ACD / Innovation Director: Nánel Rodríguez
ACD / Head Of Art: Adriana Álvarez
Copywriter: Diana Poblador
Promo Director: Agnes Hernández
PR Director: Ity Vega
Deputy Manager: Liza Umpierre
Print Production Manager: Niurka Escotto
Clients: Roberto Soto, Blamilsa Corujo