Amnesty International

Give your name to Freedom

Agency: McCann


With this, we want to get the world's biggest signatures bank for human rights petitions. And the idea is quite simple. A man is running through the city and we listen to him remembering what he went through.
He comes to a stop and uncovers his torso, showing his skin covered in names from those who signed his freedom. At the end, we direct people to sign our petitions on the microsite attached on the Portuguese Amnesty Website:

This professional campaign titled 'Give your name to Freedom' was published in Portugal in June, 2013. It was created for the brand: Amnesty International, by ad agency: McCann. This Digital medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted almost 11 years ago.


Advertising Agency: McCann, Lisbon, Portugal
Creative Director: José Godinho Marques
Art Director: Maria Inês Leiria
Copywriter: Sara Soares
Agency Producer: Bruno Carvalho
Production company: Garage Films
Executive Producer: Miguel Varela
Director and DOP: Enrique Escamilla
Music: Phillip Glass


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