Give Your Gift
Description
Gap is bringing music and togetherness to its 2026 holiday campaign with a new instalment of its “Give Your Gift” platform. Directed by Carissa Gallo, with vocal arrangement and direction by Alexander Lloyd Blake, the film features three choirs – A Capella Academy, Tonality and Sainted – reimagining The Jackson 5’s “I’ll Be There.”
Dressed in Gap winter knitwear, the choirs perform individually against an icy white backdrop before coming together to deliver the song’s chorus. The campaign celebrates the power of expressing your voice while highlighting music’s ability to connect people and bring different communities together.
Gap is extending “Give Your Gift” beyond the film through retail and digital experiences designed to inspire connection and discovery. The campaign also showcases the brand’s holiday gifting collection, featuring beauty products, knitwear, accessories and sleepwear, bringing the seasonal platform to life both online and in stores.
This professional campaign titled 'Give Your Gift' was published in United States in November, 2026. It was created for the brand: GAP, . This Film medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted 2 minutes ago.
