Description
Burlington, one of the fastest-growing national off-price retailers, is kicking off the holiday season with “House of Burl Holiday,” the second installment of its new brand platform developed in partnership with creative AOR Tombras. The campaign celebrates how great style and great value make room for more: more self-expression, more celebration and more of what makes life feel full.
Building on the debut of House of Burl, the new campaign brings the platform's holiday spirit to life through an epic, envy-inducing holiday party where standout style and unforgettable moments take center stage. The :30 hero film captures the freedom to look your best, celebrate big with a diverse set of styles and make the most of the season, all while spending less.
“This holiday season, we’re celebrating self-expression, gift-giving and great style,” said Chris Miller, executive vice president, chief marketing officer at Burlington. “With House of Burl Holiday, we’re showing shoppers how easy it can be to gift thoughtfully and dress for any occasion, at prices that leave room for everything else on their lists.”
Adding to the party atmosphere, the spot features influencer cameos and partnerships with Love Island personalities Kaylor Martin and Amaya Espinal, alongside a remix of Donna Summer's iconic “I Feel Love” by Mr. Belt & Wezol.
“I grew up shopping at Burlington in Pittsburgh, so being part of this campaign is such a full-circle moment for me. It’s really special to work with a brand that I have such a personal connection to and that’s been part of my life long before any of this. Coming from a small town, I never could have imagined opportunities like this, and I hope it reminds other girls from similar backgrounds that big things are possible, no matter where you come from,” said Martin.
The campaign builds on Burlington's evolving positioning as a fashion-forward destination for younger, style-conscious consumers, encouraging shoppers to embrace their individuality. With an ever-changing assortment of brands, styles and unexpected finds, Burlington offers endless opportunities to mix, match and experiment, empowering shoppers to discover a personal style that's uniquely their own, all at accessible prices – and have enough left over for gifts. This holiday season, have it all without spending it all.
“House of Burl has always celebrated individuality and the freedom to express your own style,” said Ashley Davis Marshall, Chief Creative Officer at Tombras. “For the holidays, we wanted to turn up the volume and show what happens when great fashion, incredible finds, and a little extra spending power come together. The result is a larger-than-life holiday party that's as bold, expressive and full of possibility as the people we're celebrating.”
Launching in early November, the campaign will run across national streaming, broadcast TV, paid media and social.
This professional campaign titled 'House of Burl Holiday' was published in United States in November, 2026. It was created for the brand: Burlington, by ad agency: Tombras. This Film medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted 5 minutes ago.
