Rugiet's 'Second Half Rally' re-imagines ED advertising
Description
ED advertising is usually sleepy bathtub footage or scammy late-night ads. Rugiet, the men’s health company with ED meds that work on both brain chemistry and blood flow, has released its latest ad from its newly formed in-house agency.
The spot, “Second Half Rally,” was directed by Brian Billow from production company O Positive. It reimagines a halftime locker-room speech as a metaphor for erectile dysfunction that’s packed with humor and innuendo.
“Everybody’s got an ED med, but the advertising is either incredibly sleepy or extremely suspect,” said Andrew Fatato, VP, Brand & Creative at Rugiet. “Rugiet’s meds aren’t like anything else on the market, so we’re building a brand, and making advertising, that isn’t either.”
This professional campaign titled 'Second Half Rally' was published in United States in October, 2025. It was created for the brand: Rugiet, by ad agency: In-house. This campaign is related to the Health industry and contains 1 media asset. It was submitted about 2 months ago.
Credits
VP, Brand & Creative: Andrew Fatato
Creative Director: Steve Reepmeyer
Creatives: Erik Fahrenkopf, Sam Bartos Executive Producer: Olivia Baker
Producer: Sofia Aguilar
Production Company: O Positive
Director: Brian Billow
Director of Photography: Larry Fong
Executive producer: Ralph Laucella, Marc Grill
Line Producer: Grayson Bithell
Production Designer: Maia Javan
Editing House: Mackcut
Editor: Ryan Steele
Executive Producer: Gina Pagano
Music House: Finger Music & Sound Design
