Hay fuerzas que nunca se detienen. Nosotros tampoco. El sol brilla. El viento sopla. El agua sigue fluyendo. Estas son fuerzas que nunca dejan de construir el futuro. Freightliner se construye con esa misma mentalidad. A través de paisajes solares, eólicos e hidroeléctricos, nuestros camiones se convierten en parte de algo más grande: la infraestructura, las industrias y los negocios que siguen avanzando. Porque cuando la energía es inagotable, el trabajo que la respalda también debe serlo. Freightliner: Gigantes en la obra.
Description
Gigantes en la obra is a campaign for Freightliner that celebrates the trucks working behind the infrastructure that moves industries and economies forward.
The campaign places Freightliner trucks in the middle of monumental renewable-energy projects — solar, wind and hydroelectric — using aerial perspectives to emphasize the scale of both the infrastructure and the vehicles’ performance.
Rationale:
Energy is inexhaustible. The sun keeps shining, the wind keeps blowing and water keeps flowing. And when there is no stopping the forces that move the world, there should be no stopping the trucks that work alongside them.
The visual concept uses extreme scale to turn each truck into a symbol of endurance, strength and uninterrupted performance as relentless as the energy that powers the future.
This professional campaign titled 'Gigantes en la obra' was published in Colombia in August, 2026. It was created for the brand: Freightliner, by ad agency: MullenLowe. This Digital, OOH Outdoor, and Print media campaign is related to the Automotive and Personal Transportation and Transport industries and contains 3 media assets. It was submitted about 16 hours ago.
Credits
Advertising Agency: Mullenlowe - Beat
Art / Creative Direction: Juan David Moncada
Copywriter: Juan David Moncada
