Gifts of tomorrow

Agency: SEK


UNICEF’s Christmas campaign reminds us that helping children has far-reaching effects

The future doesn't just happen – it's built now. This year, UNICEF Finland's Christmas campaign creates a better future for children. Because even the smallest bit of help can change the course of life.

The marketing communications concept created by brand house SEK for UNICEF, opens the viewer’s eyes to the current situation, but above all makes you think of what’s to come. Through the hopeful future of children, we are allowed to see more opportunities than threats in the horizon. What the children’s future will be like is the responsibility of us adulta.

– Creating a new marketing concept with UNICEF has been very meaningful for us, both as an office and in a personal level. A gift given today is of great importance in terms of what kind of world our children can grow up in, says SEK’s Creative Director Annu Terho.

A healthy child is society’s most sustainable investment in the future

This professional campaign titled 'Gifts of tomorrow' was published in Finland in November, 2022. It was created for the brand: Unicef, by ad agency: SEK. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 1 year ago.


Advertised brands: UNICEF
Advert title: Gifts of tomorrow
Advertising Agency: SEK
Creative Directors: Annu Terho & Heli Roiha
Project Director: Julia Jämsen
Account Director: Henri Kunnas
Strategist: Reetta Kataja
Business Director: Hanna Nordgren
Production company: Directors Guild
Executive Producer: Ville Varesvuo
Director: Pete Riski
DOP: Matti Eerikäinen


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