Amnesty International

Gif Freedom

Agency: Leo Burnett


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Holiday Season. Time for presents. And every year we ask ourselves the same question: What gift should I give? Our Tip: Freedom through solidarity. Because all over the world there are still unjustly imprisioned people who need your help. Participate, create your own GIF and be part of a big petition for more justice. So: Please, no gifts – gif freedom!

This professional campaign titled 'Gif Freedom' was published in Germany in November, 2014. It was created for the brand: Amnesty International, by ad agency: Leo Burnett. This Digital medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 9 years ago.


Advertising Agency: Leo Burnett, Frankfurt, Germany
Creative Directors: Hans-Juergen Kaemmerer, Alexander Ardelean
Art Directors: Valentin Dietmar, Hugo Moura
Copywriters: Benjamin Merkel, Christian Mueller-Horrig
Creative Technologist: Viktor Kislovskij


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