Ghost Kidz - "Goin' Off" (feat. Vince Staples)

Agency: Tonic DNA

GHOST KIDZ - GOIN' OFF ft. Vince Staples


Montreal-based animation studio TONIC DNA provides its services for the debut videos of Superplastic’s rap duo, Ghost Kidz. The artists deliver a one-two punch with “Goin’ Off” featuring Vince Staples and the newly released track “Big Bag” featuring Armani Caesar.

Ghost Kidz are the latest addition to the Superplastic universe. Filth-E & LiL' ILL, embark on a journey to save humanity from demons, nautical monsters and zombie groupies, all while on their way to becoming rap legends. This past July, Ghost Kidz took the stage by storm at the Rolling Loud Music Festival in Miami ahead of Lil Uzi Vert’s headlining set and launched the world premiere of the “Goin’ Off” music video.

Directed by Robert Valley, known for his work on Love, Death & Robots, Invincible, along with music videos for Gorillaz, the 'Goin' Off' and 'Big Bag' videos mesmerise audiences with vivid colours and hypnotising visuals, leaping between 3D and 2D animation.

This professional campaign titled 'Ghost Kidz - "Goin' Off" (feat. Vince Staples)' was published in Canada and United States in October, 2023. It was created for the brand: Superplastic, by ad agency: Tonic DNA. This Content, Digital, and Film media campaign is related to the Music and Toys industries and contains 1 media asset. It was submitted 6 months ago by Stanley Pham of Tonic DNA.


Created by: Superplastic
Director: Robert Valley
Executive Producer: Stefanie Bitton
Senior Producer: Frédérique Parenteau
Production Coordinator: Stefen Lamontagne
Technical Coordinator: Elisa Cura
Concept, animatic and designs:
Robert Valley
Matte Painting & Design:
Michael Renaud
David Goldstyn
3D Team
CG Supervisor:
Kim Fredette

Animation Supervisor:
Wiley Townsend
Modelling artists :
Kim Fredette
Lisandre Thériault-Brunet
Maxime Pelletier
Rigging artist:
Kim Fredette
Texture artists:
Kim Fredette
Lisandre Thériault-Brunet
Maxime Pelletier
3D Animators :
Wiley Townsend
Alien Ma Alfonso
Cindy Foucault
Laurent Pelletier
Magelan Fournier-Cozic
2D FX for 3D scenes:
Lighting artist :
Lisandre Thériault-Brunet
Marta Grasso
Alien Ma Alfonso


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