Getting Away Makes You Human

Schools: Independent University of Michigan

Getting Away - Airbnb (Spec Ad)


This spec piece highlights the feeling of freedom and escape that comes with booking a stay with Airbnb. In a dimly lit office a weary-looking robot, toils away at their desk.

After booking a lakeside stay and arriving at the idyllic destination, we see that the robot was a human all along, the serene environment allowing them to relax.

With this captivating 40-second video ad, we hope to evoke a sense of longing and escape in a young professional audience, inspiring them to break free from the mundane and embrace the idea of escaping to a serene and rejuvenating lakeside retreat through Airbnb.

This student campaign titled 'Getting Away Makes You Human' was published in United States in July, 2023. It was created for the brand: Airbnb, by ad schools: Independent and University of Michigan. This Digital and Film media campaign is related to the Hospitality, Tourism and Recreation, Leisure industries and contains 3 media assets. It was submitted 12 months ago.


Production Company: Wild Duck Films, Michigan, USA
Director: Santiago Bukovsky
Director of Photography: Santiago Bukovsky
Visual Effects Artist: Santiago Bukovsky
"Summer Holiday" performed by Cliff Richard


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