ADVERTISING

Airbnb

Getting Away Makes You Human

Schools: Independent University of Michigan

Getting Away - Airbnb (Spec Ad)

Description

This spec piece highlights the feeling of freedom and escape that comes with booking a stay with Airbnb. In a dimly lit office a weary-looking robot, toils away at their desk.

After booking a lakeside stay and arriving at the idyllic destination, we see that the robot was a human all along, the serene environment allowing them to relax.

With this captivating 40-second video ad, we hope to evoke a sense of longing and escape in a young professional audience, inspiring them to break free from the mundane and embrace the idea of escaping to a serene and rejuvenating lakeside retreat through Airbnb.

This student campaign titled 'Getting Away Makes You Human' was published in United States in July, 2023. It was created for the brand: Airbnb, by ad schools: Independent and University of Michigan. This Digital and Film media campaign is related to the Hospitality, Tourism and Recreation, Leisure industries and contains 3 media assets. It was submitted 12 months ago.

Credits

Production Company: Wild Duck Films, Michigan, USA
Director: Santiago Bukovsky
Director of Photography: Santiago Bukovsky
Visual Effects Artist: Santiago Bukovsky
"Summer Holiday" performed by Cliff Richard

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.