Peugeot’s LEGO Technic 9X8 gets big with artist Martin Palm
@peugeot
@peugeot
@peugeot
Description
This Christmas, Peugeot reveals an impressive photoshoot with its LEGO Technic hypercar, in collaboration with Swedish model maker and photographer Martin Palm. Playing with perspective and creative model sets, Martin Palm shows Peugeot’s famous LEGO Technic hypercar and the 9X8 miniature in fun, carefully crafted decors that look like real-size scenes.
The three visuals and their eye-catching making-of videos were published on Peugeot and Martin Palm's Instagram accounts as cross-posts, encouraging people to create new playgrounds for the 9X8 and beautifully delivering the message that with the LEGO Technic and miniature 9X8, you can bring the fun of the track home.
This professional campaign titled 'Gets Big' was published in France and Sweden in December, 2023. It was created for the brands: Lego and Peugeot, by ad agency: Open. This Digital medium campaign is related to the Automotive and Toys industries and contains 4 media assets. It was submitted 4 months ago.
Credits
Photographer & model maker: Martin Palm
Advertising agency: OPEn
Creative director: Rémi Jamin
Copywriter: Angélique Wages
Art director: Thomas Grandperret
Social media director: Arnaud
Gaidon
Account director: Lena Lieuvin
Account executives: Hippolyte Bourdeau de Fontenay, Elena Tallet
