Peugeot Lego

Gets Big

Agency: Open

Peugeot’s LEGO Technic 9X8 gets big with artist Martin Palm





This Christmas, Peugeot reveals an impressive photoshoot with its LEGO Technic hypercar, in collaboration with Swedish model maker and photographer Martin Palm. Playing with perspective and creative model sets, Martin Palm shows Peugeot’s famous LEGO Technic hypercar and the 9X8 miniature in fun, carefully crafted decors that look like real-size scenes.

The three visuals and their eye-catching making-of videos were published on Peugeot and Martin Palm's Instagram accounts as cross-posts, encouraging people to create new playgrounds for the 9X8 and beautifully delivering the message that with the LEGO Technic and miniature 9X8, you can bring the fun of the track home.

This professional campaign titled 'Gets Big' was published in France and Sweden in December, 2023. It was created for the brands: Lego and Peugeot, by ad agency: Open. This Digital medium campaign is related to the Automotive and Toys industries and contains 4 media assets. It was submitted 4 months ago.


Photographer & model maker: Martin Palm

Advertising agency: OPEn
Creative director: Rémi Jamin

Copywriter: Angélique Wages

Art director: Thomas Grandperret

Social media director: Arnaud 

Account director: Lena Lieuvin

Account executives: Hippolyte Bourdeau de Fontenay, Elena Tallet


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.