Get the Jump

The government has launched a new integrated communications campaign to help young people make their next step in education and training. “Get the Jump” launches with M&C Saatchi as the lead strategic and integrated creative agency following a competitive pitch last year.
M&C Saatchi, leading a team of agencies across M&C Saatchi Group, has partnered with the Department for Education to develop and deliver a strategic approach and creative proposition for the integrated campaign, which aims to empower young people aged 14 to 19 to make more informed decisions about their future options.
The push is based on the insight that young people want to move forward with their training or education, but they don’t feel ready to make a forever decision. Many feel confused or daunted by the post-16 choices landscape, so the campaign sets out to simplify their future options, signpost to further information and help them to feel more confident to make their next step.
The campaign idea, “Get the Jump”, is at once a call to action and a promise of progress. Different executions give young people the low down on all their choices, uniting many routes under one new creative banner. With its reassuring tone, the campaign diffuses fears of making the wrong choice, and shows how gaining new skills can help them wherever life might take them.