How to make people aware that Audiobooks are more than a simple new way of consuming culture ? How to make Audible involved in a world engagement ? How to make culture be accessible for everyone, without any distinctions ? As drinks, Audiobooks can be consumed anywhere, at any moment. These are the new cultural vector. Accessible everywhere, at any moment. As a drink, Culture can be shared. Needs to be shared. Let's get world's juice flowing.
This student campaign titled 'Get the juice flowing' was published in France in May, 2020. It was created for the brand: Audible, by ad school: EFAP. This Integrated medium campaign is related to the Electronics, Technology and Public Interest, NGO industries and contains 5 media assets. It was submitted about 2 years ago by Art director & Copywriter: Léo Guillé of Oddityline.
Advertising School: MBA Advertising & Creativity EFAP, Paris, France
Creatives: Léo Mérand, Chloé Leturgez, Clara Cottin, Léo Guillé