Get it Right This Christmas

Agency: Recipe


The first ever UK television ad for an Afro hair care brand aired this weekend.
It's been made by creative agency Recipe for Afrocenchix, the UK’s leading natural Afro hair care brand.
The commercial, ‘Get it Right This Christmas’, aired on Channel 4 and will run for the month of November. It follows a woman who is in a bit of a twist as she tries to get her naturally coiled tresses in shape for Christmas Day. Her comb and bristle brush fail to do the trick. But her kinky curls get just the boost they need when a friend delivers an Afrocenchix gift sent just in time for Christmas. The amazing products are a breath of fresh hair, allowing her to “unleash new found confidence for her big debut”.

This professional campaign titled 'Get it Right This Christmas' was published in United Kingdom in November, 2021. It was created for the brand: Afrocenchix, by ad agency: Recipe. This Film medium campaign is related to the Beauty industry and contains 1 media asset. It was submitted over 2 years ago.


Advertising Agency: Recipe
Director: Nadia Bruney
Music: Christmas by SilverDolphinSounds
Audio: Offset Audio

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