Description
TikTok is the go-to entertainment platform for Gen Z, but it’s also a place to vent about their struggles renting an apartment. To launch the Jeun’Appart offer from French Bank BNP PARIBAS, rapper D.ACE dropped a track inspired by their TikTok comments. This exclusive content drove a lip-sync challenge and got young people seeing BNP Paribas in a new light.
This professional campaign titled 'Get a Flat' was published on July 03, 2023. It was created for the brand: BNP Paribas, by ad agency: Jellyfish France. This campaign contains 2 media assets. It was submitted 7 months ago by Marketing Director: Carol-Ann Motard of Jellyfish.
Credits
Client: BNP PARIBAS
Managing Director Jellyfish France: Sandrine Reinert
Executive Creative Director: Thomas Guilhot
Creative Director: Alexandre Boutry
Art Director: Thibaut Samter
Copywriter: Florian Kunlin
VP Brand Strategy: Michael Edery
Brand Strategy Director: Simon Athlan
Content Director: Pierre-Jean Ricini
Social/Content: Marine Terrasse
Client Partner: Raphaelo Fiorentino
Account Director: Olivier Chevallier-Winters
Project Manager: Lucie Porentru
Production: Cream Paris
Talent agency: DAT-WAY
Artist: D.Ace
Director: Wictor Piper
