Each ad shows a word made of parts of plants, saying something very negative, horrific - only that with Fiskars it is trimmed down to a few letters - the way it should be.
This professional campaign titled 'Garden letters, Schrecken, Garden letters, Grausen, Garde...' was published in Germany in January, 2010. It was created for the brand: Fiskars, by ad agency: Heye. This Print medium campaign is related to the House, Garden industry and contains 3 media assets. It was submitted about 13 years ago.
Advertising Agency: Heye & Partner GmbH, Unterhaching, Germany
Creative Director: Ulrich Luetzenkirchen
Art Director: Christian Woelky
Copywriter: Stefan Amtmann
Illustrators: Christian Woelky, Maximilian Haupt
Photographer: Mathias Remmling