Adidas Originals is launching the first Augmented Reality experience in footwear. Our animation was a teaser spot for this. We needed to show the five shoes in a street environment similar to the one used in Adidas augmented reality space. The shoes needed to be displayed one after another and the agency liked a transformer like effect to be used for transitions. We elaborated a bit further on this to try and make the transitions as different as possible.
Executive Producer Thomas Bay / Frame.dk
This professional campaign titled 'Game Teaser' was published in Belgium in January, 2010. It was created for the brand: Adidas, by ad agencies: Frame and Sid Lee. This Film medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted over 12 years ago.
Advertising Agency: Sid Lee Amsterdam, Belgium
Agency / Production company: Frame, Denmark
Creative Directora: Anders Schroder / Frame.dk, Kristian Grove Moller / Sid Lee, Dave Roberts / Sid Lee