Game Set Love

Agency: Lloyd&Co


For Fall/Winter 2017, Pharrell Williams and adidas Originals throwback to a golden era of tennis. Inspired by the sport’s ’70s-era superstars—their fearless attitudes and their bold senses of personal style—Pharrell Williams developed a simple brief: remix their most iconic looks into a new tennis collection informed by the latest breakthroughs in adidas technology, such as adidas Climacool. The campaign includes fashion models and professional tennis players alike.

This professional campaign titled 'Game Set Love' was published in United States in August, 2017. It was created for the brand: adidas, by ad agency: Lloyd&Co. This Integrated medium campaign is related to the Fashion industry and contains 2 media assets. It was submitted about 5 years ago.


Advertising Agency: Lloyd&Co, USA
Creative Directors: Doug Lloyd, Phi Hollinger
Art Director: Caroline Cox
Art Buyer / Producer: Kris Lindblade
Senior Account Manager: Marie Lamonica
Account Manager: Andrea Kim
Creatives: Phoebe Mak, Prue Treweeke
Senior Communications Manager: Luceny Fofana
Communications Manager: Georgia Wagstaff
Producer: Justin Townsend
Photographer: Viviane Sassen


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