Description
Jiang Nan's sauces are just that good that a mess is bound to happen. To showcase its five signature sauces, the brand showcased the unfiltered chaos of dining at a hot pot and grill.
The visuals capture the aftermath splashes, smears, and spills that tell the story of how irresistible the sauces truly are. What’s usually seen as unhygienic or dirty is reimagined as art — a flavorful testament that when food hits this good, you can’t help but leave a mark
This professional campaign titled 'Gallery of Mess' was published in Philippines in June, 2025. It was created for the brand: Jiang Nan Hotpot, by ad agency: Gigil. This Design and Print media campaign is related to the Food industry and contains 3 media assets. It was submitted 5 months ago.
Credits
Client: Jiang Nan Hotpot
Agency: GIGIL Manila/Katok
Chief Creative Officer: Badong Abesamis, Herbert Hernandez
Managing Partner: Jake Yrastorza
Art Director/Copywriter: Jasper Cajilig
Art Director:Natasha Calaquian
Copywriter: Ralph Ramos
Group Account Director: Michael John Balana
Account Director: Marga Ambon
Account Supervisor: Kyara Vlahov
Account Manager: Raffy Adduru
Planner: Fritz Dalawampu
Media Director: Margie Flores-Husmalaga
Media Manager: Patricia Jayne Sy
Social Media Specialist: Megan Maningo
Social Strategy Manager: Aldric Mathew Go
