Description
Jiang Nan’s soups are so good, keeping things neat is impossible. To show off its five signature flavors, the brand embraced the mess that comes with hot pot dining.
The splashes and spills left behind aren’t just accidents; they’re signs of how irresistible the soups really are—even the patterns got messy. What usually looks like a mess becomes something more: a reminder that when food tastes this good, it always leaves its mark.
This professional campaign titled 'Gallery of Even More Mess' was published in Philippines in August, 2025. It was created for the brand: Jiang Nan Hotpot, by ad agency: Gigil. This Design, Digital, and Print media campaign is related to the Food industry and contains 3 media assets. It was submitted 2 months ago.
Credits
Client: Jiang Nan Hotpot
Agency: GIGIL Manila/Katok
Chief Creative Officer: Badong Abesamis, Herbert Hernandez
Managing Partner: Jake Yrastorza
Creative Consultant: Eugene Cheong
Art Director/Copywriter: Jasper Cajilig
Art Director: Natasha Calaquian
Copywriter: Ralph Ramos
Art Intern: Sophia Rañola
Copy Intern: Hannah Alcantara
Group Account Director: Michael John Balana
Account Supervisor: Kyara Vlahov
Account Executive: Raffy Adduru
Planner: Fritz Dalawampu
Media Director: Margie Flores-Husmalaga
Media Manager: Patricia Jayne Sy
Social Media Specialist: Megan Maningo
Social Strategy Manager: Aldric Mathew Go
Photographer: Nes Matias, Bea Mercado
