ADVERTISING

Progressive Insurance

Monster To-Do List

Agency: Arnold Worldwide

Description

No one has a to-do list quite as endless as a small business owner. And when it comes to commercial auto insurance, that’s a daunting task that can linger on the list.

In the latest edition of the "Monster To-Do List" campaign from longtime AOR Arnold, Progressive brings the life-sized sticky note blob back—and it’s more daunting than ever! In the 30-second spot, "Parties by Payton," the giant yellow creature follows a party planner throughout her day, reminding her of all the things she needs to get done by not-so-subtly slapping sticky notes everywhere she goes. Despite the chaos of throwing a birthday party and constantly being reminded of her to-dos, she manages to get a quick savings quote from Progressive. Progressive makes the process so quick and easy that it can fit into any busy small business owner's day, allowing them to get back to doing what they love.

"It was a no-brainer to bring back our lovable [yet somewhat of a nightmare] Monster To-Do List," says SVP Group Creative Director Donnell "Dojo" Johnson. "We got great feedback from all kinds of small business owners, who found the campaign truly captures their reality. That, while helpful, their own everyday to-do lists can be a bit of a beast to handle. Now, if you'll excuse me, mine just slapped a sticky note on my keyboard that reads, 'Do timesheets.'"

Targeted at small business owners who rely on commercial vehicles for their operations, the campaign aims to increase direct sales by giving them a reason to shop directly with Progressive Commercial Auto and Small Business Insurance products. Small business owners are constantly pressed for time, making any opportunity to quickly save money a welcome and reassuring surprise.

The campaign will air on national TV and OLV beginning September 2nd. The "Monster To-Do List" made its first appearance last year in a spot featuring a food truck owner.

This professional campaign titled 'Monster To-Do List' was published in United States in October, 2024. It was created for the brand: Progressive Insurance, by ad agency: Arnold Worldwide. This Film medium campaign is related to the Insurance industry and contains 1 media asset. It was submitted 4 months ago.

Credits

Client: Progressive Insurance

Agency: Arnold Worldwide
Chief Creative Officer: Sean McBride
Chief Client Officer: Val Bettini
SVP/GCD: Donnell Johnson
ACDs: Diana Friedman, Evan Hohenwarter
SVP/Producer: Sean Vernaglia
Assistant Producer: Maria Torres
Managing Director: Andrew Arnot
VP, Marketing Director: Crissy Cavallaro
Marketing Manager: Maddy Downey
Brand Strategy Director: Mitch Blum
Strategy Director: Colleen Saville
SVP/Head of Business Affairs: Lisa Belden Colucci
Director of Business Affairs: Elyssa Ahern
Sr. Project Manager: Samantha Trythall

Production:
Production Company: Smuggler
Director: Björn Rühmann
Co-Founder: Patrick Milling-Smith
Co-Founder: Brian Carmody

Managing Director: Sue Yeon Ahn
Executive Producer: Allison Kunzman
Chief Operating Officer: Andrew Colón
Head of Production: Alex Hughes
Producer: Luigi Rossi
Post EFX: Cosmo Street
Head of Production: Anne Lai
Editor: Quincey Kai
Zero VFX
Executive Producer: Jack Swanson

ADVERTISING

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