Furniture That Hides from Hurting

Agency: VML


UNICEF launched a new campaign that includes videos of unsuspecting parents being introduced to a new line of furniture called ‘hiding furniture.’ The mock creations include places for children to hide from abuse, whether it be sexual, physical or psychological. The intent is to bring attention to a new UNICEF report that includes shocking statistics of worldwide child abuse and the fact that most child abuse happens where kids feel the safest – in their own homes. “A lot of times children feel unsafe in their own home. It’s so prevalent now-a-days that children really need a place to escape and hide,” explains the actor portraying a salesperson in one of the videos. The videos encourage people to visit, where they can learn more about child abuse and how they can work for change.

This professional campaign titled 'Furniture That Hides from Hurting' was published in United States in November, 2017. It was created for the brand: Unicef, by ad agency: VML. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 6 years ago.


Advertising Agency: VML, Kansas City, USA
Global Chief Creative Officer: Debbi Vandeven
Chief Creative Officer: John Godsey
Executive Creative Director: Maurizio Villarreal
Group Creative Director: Roy Torres
Chief Experience Officer: Juan Fernando Santos
Executive Directors: Chris Edmondson, Chris Furse
Managing Director, Innovation Strategy: Tomas Gonsorcik
Group Planning Director: David Moreno
Director, Client Engagement: Heather Chappell
Senior Producer: Shaun Campbell
Production Business Manager: Betty Greiner
Channel Manager: Jaime Manela
Senior Copywriter: Michael Micetich
Associate Art Director: Gina Cassaro
Senior Designer: Mayela Mercedes
Design Director: Carlos Ordonez
Senior Copywriter: Kevin Lo
User Experience Designer: Lauren Meredith
Production Company: Artifact
Director: David Grabias
Executive Producers: Susan Rued Anderson, Anne Edgar
Line Producer: Joey Adwarny
Editor: Philip Owens
Post Production Company: HERO Post
Executive Producer: Molly Baroco
Producer: Katie Janse
Editor: Alex Zustra
Assistant Editor: Britt Dunn
Post Production Company: Alex Zustra
Executive Producer: Soraia Callison / Beast / Company 3 / Method / Atlanta
Post Production Company: Alex Zustra
Colorist: Billy Gabor / Company 3
Audio Engineers: Erich Netherton, Ryan Peoples / Company 3
Post Producers: Shawn Ketchum, Pete Meyers / 19 Below
Editor: Ian Marceca / Raider Films


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