Full-time Fools
Description
On April Fool's, we are going to celebrate our competition. Why? Because since it's the day everyone is acting foolish, it's the perfect moment to commemorate those who behave in that manner because it's part of their nature.
As Burger King, we are going to dress up as our competitors. Explicitly, by changing the packaging of some of our products for this special day. Coffee will seem as if it were from Starbucks, Chicken Nuggets will be served as if they came in a KFC bucket, and don't think we forgot about McDonald's this one is our favorite, our french fries will look like as if it were theirs.
This student campaign titled 'Full-time Fools' was published in Chile in June, 2019. It was created for the brand: Burger King, . This Design medium campaign is related to the Food industry and contains 6 media assets. It was submitted over 4 years ago.
Credits
Entrant Company: Universidad del Desarrollo, Santiago, Chile
Copywriter: Jorge Saint-Jean
Copywriter: Alberto Gormaz
Art Director: Nicolas Mardones
