Description
We didn’t just capture the flavour — we captured the ride.
Vaquero Bandido is more than traditional carne seca. It’s bold fuel for bold journeys. In this campaign, rich textures of dried beef transform into rugged trails, canyon winds, and heat-kissed dust. It’s a visual tribute to the spirit of movement, tradition, and unapologetic flavour.
This isn’t just a snack. It’s the terrain beneath your boots — and the fire in your step.
This professional campaign titled 'FUEL UP. RIDE HARD.' was published in Canada and United States in July, 2025. It was created for the brand: Vaquero Bandido, by ad agency: IMAGEMOTION. This Digital and Print media campaign is related to the Confectionery, Snacks and Food industries and contains 3 media assets. It was submitted 13 days ago by Felipe Gómez Muñoz.
Credits
Advertising Agency: IMAGEMOTION, Montreal, QC, Canada
Art Director: Felipe Gómez Muñoz
Set Art Director: Alvaro Delgado
Copywriter: Daniella Maxwell
DCM: Rebecca Nicoghosian
Photographer: Victor Hernandez
