Bogotá ranks among world's most traffic congested cities, so when there’s any traffic jam, repair on the road or protest, the mobility gets worse and people cannot reach their destination. That’s why we invited people to use bikes and break through.
This professional campaign titled 'Fuck Traffic, Fuck Riots, Fuck Roadworks' was published in Colombia in April, 2018. It was created for the brand: Joy, by ad agency: BBDO. This Print medium campaign is related to the Public Interest, NGO industry and contains 3 media assets. It was submitted almost 5 years ago.
Advertising Agency: Sancho BBDO, Bogotá, Colombia
Executive Creative Directors: Mario Lagos, Juan David Jaramillo
Creative Directors: Daniel Delgado, Andrés Luque
Art Directors: Marcela Zapata, Iván Saavedra
Copywriters: Alejandro Arango, Jerónimo Zapata