A man walks the streets of London shouting #FuckThePoor. This is a social experiment from a small poverty charity, The Pilion Trust, to see whether people really do care about those less fortunate.
This professional campaign titled 'Fuck the Poor' was published in United Kingdom in April, 2014. It was created for the brand: Pilion Trust, by ad agency: Pilion Trust. This Ambient medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted about 8 years ago.
Advertising Agency: Publicis, London, UK
Creative Director: Andy Bird
Art Director: Jolyon Finch
Copywriter: Steve Moss
Agency Producer: Sam Holmes
Director: Jonathan Pearson