Pilion Trust

Fuck the Poor

Agency: Pilion Trust


A man walks the streets of London shouting #FuckThePoor. This is a social experiment from a small poverty charity, The Pilion Trust, to see whether people really do care about those less fortunate.

This professional campaign titled 'Fuck the Poor' was published in United Kingdom in April, 2014. It was created for the brand: Pilion Trust, by ad agency: Pilion Trust. This Ambient medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 9 years ago.


Advertising Agency: Publicis, London, UK
Creative Director: Andy Bird
Art Director: Jolyon Finch
Copywriter: Steve Moss
Agency Producer: Sam Holmes
Director: Jonathan Pearson


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.