Objective: Promote the Grand Opening of the Hôtel de Glace in Quebec City, Canada.
Issue: The Hôtel de Glace is a green project so the campaign as to be too.
Solution: They put a lots of snowman everywhere in the city with to Hôtel de Glace’s logo on their belly. A green way to interact with the environment of the population.
This professional campaign titled 'Frozen messengers' was published in Canada in January, 2010. It was created for the brand: Hôtel de Glace, by ad agency: 32 Mars. This Ambient medium campaign is related to the Transport industry and contains 1 media asset. It was submitted over 12 years ago.
Advertising Agency: 32 MARS, Canada
Creative Director: Simon Allard
Art Director / Photographer: Simon Veilleux