Hôtel de Glace

Frozen messengers

Agency: 32 Mars


Objective: Promote the Grand Opening of the Hôtel de Glace in Quebec City, Canada.
Issue: The Hôtel de Glace is a green project so the campaign as to be too.
Solution: They put a lots of snowman everywhere in the city with to Hôtel de Glace’s logo on their belly. A green way to interact with the environment of the population.

This professional campaign titled 'Frozen messengers' was published in Canada in January, 2010. It was created for the brand: Hôtel de Glace, by ad agency: 32 Mars. This Ambient medium campaign is related to the Transport industry and contains 1 media asset. It was submitted almost 14 years ago.


Advertising Agency: 32 MARS, Canada
Creative Director: Simon Allard
Art Director / Photographer: Simon Veilleux


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