From Heart to Heart

Agency: NEF


Drinking brandy usually boosts the intensity of special moments we share with the close ones. We have created an AI module which recognizes emotions during a conversation and placed it in the app for iOS and Android. Due to self-taught neural network able to identify 7 types of emotions you are now able to express your feelings right at the moment. However, emotion recognition is not enough. You can actually see what your heart feels with the help of the special crystal brandy glasses.
Here's how it works: turn on the ARARAT application on your tablet and choose one of the available menu options. Then place two glasses in the indicated squares and pour ARARAT brandy in them. And now just start talking. The emotions expressed during this conversation are reflected as a 3D-image directly inside your glasses.

This professional campaign titled 'From Heart to Heart' was published in Belarus in November, 2017. It was created for the brand: Ararat, by ad agency: NEF. This Digital medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted about 6 years ago.


Advertising Agency: NEF, Minsk, Belarus
Creative Directors: Oleg Romanov, Ivan Ponomariov
Cyber Art Director: Artem Sawitski
Account Director: Vitalia Mironenko
Copywriter: Hanna Launikovich
Art Director: Sergey Kovalenko
Design Supervisor: Sergey Samofalov
Product Management: Synpatic
Application Development: Advance Media / Synpatic
Glass Consultant: Tatyana Turova


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