From Experimentation to Production: AI at Fierro Studio
Agency: Fierro Studio
Description
Over several months, we explored Artificial Intelligence as a creative production tool.
Through extensive testing, early results did not meet the visual and storytelling standards required for commercial work.
Recent advancements in AI technology have changed that.
This project marks the official integration of AI into Fierro Studio’s creative services.
The video introduces Agatha, a custom AI-generated avatar designed to act as a visual spokesperson for the studio.
Agatha represents the convergence of:
Creative experience
Visual direction
Artificial Intelligence
This piece serves as an internal and experimental showcase of how AI can be used to create high-quality visual content, optimize production workflows, and expand creative possibilities for advertising and branded content.
The project was developed independently as a demonstration of creative capabilities.
This professional campaign titled 'From Experimentation to Production: AI at Fierro Studio' was published in Mexico in December, 2025. It was created by ad agency: Fierro Studio. This Design and Digital media campaign is related to the Agency Self-Promo industry and contains 1 media asset. It was submitted about 16 hours ago by Guillermo of Fierro Studio.
Credits
Advertising Agency: Fierro Studio, CDMX, Mexico
Production Company: Fierro Studio
Art Director: Guillermo Fierro
Copywriter: Guillermo Fierro
Photographer: Guillermo Fierro
