From A to B without the %!

Agency: JCP


Imove is a car subscription service based in Norway. This is their first international campaign, where they wanted to show that subscribing to a car is way better than owning one. The result was a universe where two somewhat identical neighbours live pretty identical lives, but where one of them has made a somewhat smarter choice when it comes to car ownership. And smarter choices leads to a less stressful life.

This professional campaign titled 'From A to B without the %!' was published in Norway in October, 2021. It was created for the brand: imove, by ad agency: JCP. This Film medium campaign is related to the Automotive, Professional Services, and Transport industries and contains 6 media assets. It was submitted over 1 year ago by Copywriter: Helge Svendsen of JCP PRAD.


Advertising Agency: JCP PRAD, Oslo, Norway


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