Friendvertising

Considering that word of mouth is 83% more effective than advertising*, and that it seems like everyone in New Zealand knows someone who knows someone, Skinny’s new Friend-vertising campaign aims to reach everyone in New Zealand with an ad for Skinny fronted by a person they know.
A highly targeted direct campaign that operates at a national broadcast level.
Friend get nation, if you will.
To do this, the campaign stars literally heaps of happy Skinny customers, each fronting their own highly produced audio-visual commercial, imploring their friends and family to join them on Skinny.
In each, a happy customer stands alone in a two-person, friendship scenario – like riding a see saw, water skiing, or playing chess - and talks about how Skinny’s mobile network covers 98% of places Kiwis work and live. How Skinny are a Kiwi brand, run by Kiwis for Kiwis. That they have hundreds of thousands of the nation’s happiest mobile customers. And how they’ll do anything to save their customers money.